About gBehavior

gBehavior was founded in 2003 through a convergence of insight and opportunity - recognizing that the performance improvement industry could be different and better; and that we had the experience, knowledge, technology, and perspective to make that difference.

gBehavior and its business units are located in the financial district of Atlanta, Georgia - where we succesfully work with clients in the U. S. and Canada.


gBehavior Highlights

  • Focused program design services ensuring proper alignment with customer objectives and clear, consistent communication
  • ROI methodology to justify costs and gauge program progress
  • Innovative procurement and fulfillment system offering the most comprehensive incentive shopping mall available, with thousands of reward choices
  • Hands-free program administration, performance tracking and participant/management reporting via our robust gTrack web-based platform, enabling data compatibility within diverse computing environments
  • Comprehensive in-house customer support
  • Unique pricing model: gBehavior invoices our clients only on results
  • Referenceable customer list

What People Are Saying

  • I already knew I needed to lose weight, but education was not enough to make me actually do it. Choosing my rewards was the key. Getting to select gifts for my kids motivated me. At first, losing weight was a secondary goal. But now, I look and feel so much better that I just want to keep on going. E.S.
  • I purchased a pair of running shoes from Zappos with my reward points. Now, I can continue my healthy habits! M.W.
  • I redeemed some of my points for a $100 gift card. Definitely came in handy for the holidays. B.B.
  • It has been a great experience working with gBehavior and watching the usage grow with our drivers. I want to thank you for the support all your employees have given to make the program a model for all of Schneider. I am committed to doing all I can to work with you and your team to continue what we started in 2012. C. W.
  • Earning reward points is great, because it gives my husband the recognition he deserves, and it provides us with a way to save for Christmas. S.N.
  • Your customer service is spectacular. The representative who recently assisted me went far beyond the efforts of a typical employee. I really appreciate the positive attitude of the gBehavior customer service reps, and their desire to make sure our needs are met. S.B.
  • You and your associates do a fantastic job supporting our company, employees and customers via creative solutions for our employee benefit programs. We appreciate you keeping us on the cutting edge of behavioral modification innovations that enable our employees to better perform in so many vital areas of their lives. M.M.

In the News

  • gBehavior & RivalHealth Announce Merger

    ATLANTA - March 15, 2017 – Global Behavioral Solutions, LLC (gBehavior) and RivalHealth, LLC are pleased to announce the merger of the two companies on March 10, 2017. According to Don Doster, CEO of the new company, This is an exciting and historic milestone for our businesses. With the expanded services we can now offer, our joint client base will have the opportunity to move on to more comprehensive wellness and safety solutions without having to change vendors or work with additional suppliers.

    Pete Durand, President, said, The combined company will have the scale, breadth and capabilities to compete more effectively and profitably in the wellness marketplace, which will create greater opportunities over the long term. I’m incredibly excited about the potential this merger unlocks for us. I believe we can move faster and with more impact by leveraging gBehavior’s scaleable rewards platform and RivalHealth’s vast front-end resources in a way that we would be unable to do on our own or with any other partner.

    RivalHealth is a fitness-based wellness platform that engages employees with daily exercise and nutrition activities and sustains engagement through social interaction, challenges, incentives and outcomes. Since 2009, RivalHealth has created the most powerful exercise and nutrition platform on the market. For additional information, visit www.rivalhealth.com or contact sales@rivalhealth.com.

  • Interview with Don Doster:
  • Listen to a more indepth radio interview with Don Doster on the value of wellness incentive programs.
  • Listen to Don's interview on the Atlanta Business RadioX show.